Core Values

Embracing 28COE Core Values: Illuminating Paths, Nurturing Souls at PT Javell Living Indonesia

At PT Javell Living Indonesia, we wholeheartedly embrace the profound 28COE Core Values set forth by Dr. Bilal Ahmad Bhat. These values serve as our ethical compass, illuminating our moral and spiritual path. By practicing these principles, we foster a deeper understanding of integrity, compassion, and dedication. We extend our heartfelt appreciation to Dr. Bhat and his team for instilling these invaluable virtues. We firmly believe in fortifying the core foundations of both individuals and organizations, ensuring that our work is not only driven by passion but also by a strong sense of purpose. Embracing these values, we strive to create a positive impact in our community and beyond.


Integrity is the cornerstone of any successful endeavor. It’s the unwavering commitment to honesty, ethics, and moral principles. In the face of challenges, integrity guides actions, ensuring they align with values, fostering trust, and building lasting relationships. It’s the bedrock upon which reputations are built and sustained.


Boldness is the courage to take risks, innovate, and embrace change. It’s the daring spirit that propels individuals and organizations beyond their comfort zones. Boldness fuels creativity, enabling the pursuit of groundbreaking ideas and opportunities. It instills confidence, inspiring others to dream big and achieve the extraordinary.


Honesty is the foundation of transparent communication and trustworthy relationships. It involves truthfulness, sincerity, and fairness in all interactions. Honest individuals and organizations adhere to high moral and ethical standards, ensuring integrity in their words and deeds. Honesty fosters credibility, respect, and mutual understanding among people.


Trustworthiness is the reliability and credibility upon which others can depend. Trust is earned through consistent honesty, transparency, and accountability. Trustworthy individuals and organizations fulfill promises, maintain confidentiality, and demonstrate competence, building strong and enduring connections with clients, colleagues, and communities.


Accountability is the acknowledgment of responsibility for actions, decisions, and their outcomes. It involves ownership of mistakes, proactive problem-solving, and a commitment to continuous improvement. Accountable individuals and organizations embrace challenges, learn from failures, and strive for excellence, ensuring that commitments are met and expectations are exceeded.


Learning is the continuous pursuit of knowledge, skills, and personal development. It involves curiosity, adaptability, and a growth mindset. Lifelong learners embrace challenges as opportunities to expand their horizons, fostering innovation and creativity. Learning enriches lives, enhances problem-solving abilities, and empowers individuals to thrive in an ever-changing world.

Community Of Customer Experience

A Community of Customer Experience represents a collective commitment to delivering exceptional service and value to customers. It involves collaboration, empathy, and a deep understanding of customer needs. This community fosters meaningful connections, gathers feedback, and tailors solutions to enhance customer satisfaction. Through shared insights and dedication, it ensures positive and memorable customer experiences.


Passion is the driving force behind extraordinary achievements and personal fulfillment. It fuels enthusiasm, determination, and perseverance. Passionate individuals and organizations channel their energy into pursuits they love, inspiring others and overcoming obstacles. Passion fosters creativity, innovation, and a deep sense of purpose, creating a vibrant and inspiring work environment.

Culture of Fun

A Culture of Fun promotes a positive and enjoyable atmosphere within organizations. It encourages laughter, camaraderie, and a sense of belonging. This culture values work-life balance, celebrates achievements, and encourages creativity. A fun-filled environment boosts morale, reduces stress, and enhances teamwork, creating a workplace where individuals thrive and collaborate effectively.


Discipline is the key to consistency, focus, and achieving long-term goals. It involves self-control, organization, and dedication to tasks and responsibilities. Disciplined individuals and organizations adhere to routines, prioritize tasks, and stay committed to their objectives. Discipline ensures efficiency, effectiveness, and the ability to overcome challenges, leading to sustainable success.

Community of Ownership

A Community of Ownership cultivates a sense of responsibility and pride among its members. It involves individuals taking initiative, demonstrating accountability, and actively contributing to the organization’s goals. In this community, everyone feels a personal stake in the organization’s success, leading to increased engagement, creativity, and a collaborative spirit. Shared ownership fosters a supportive environment where each member’s contributions are valued and acknowledged.

Result Oriented

Being Result Oriented means focusing on outcomes and achievements. It involves setting clear goals, developing strategic plans, and executing tasks with efficiency and precision. Result-oriented individuals and organizations prioritize measurable results, analyze data, and adapt strategies to maximize success. This approach fosters a culture of continuous improvement and ensures that efforts align with organizational objectives, driving progress and excellence.

Constant Improvement

Constant Improvement is the commitment to ongoing refinement and enhancement. It involves a proactive approach to identifying weaknesses, embracing feedback, and implementing positive changes. Constant improvement fosters innovation, adaptability, and resilience. It encourages a culture of learning and growth, ensuring that individuals and organizations evolve to meet new challenges and opportunities effectively.


Leadership is the ability to inspire, guide, and influence others toward shared goals. It involves vision, empathy, and effective communication. Strong leaders empower their teams, encourage collaboration, and foster a positive work environment. Leadership cultivates confidence, motivates individuals to achieve their best, and shapes organizational culture, driving success and fostering a sense of purpose.

Hard Work

Hard work is the dedication, effort, and perseverance invested in tasks and endeavors. It involves commitment to excellence, resilience in the face of challenges, and a strong work ethic. Hard-working individuals and organizations consistently go above and beyond expectations, demonstrating determination and passion for their work. Hard work leads to mastery, achievement of goals, and a sense of fulfillment, laying the foundation for long-term success.


Diversity is the celebration of differences in race, ethnicity, gender, age, background, and perspectives. It involves inclusion, respect, and embracing unique qualities. Diverse environments enrich experiences, foster creativity, and enhance problem-solving by integrating varied viewpoints. Embracing diversity promotes equality and social harmony, creating a vibrant and dynamic workplace where everyone feels valued and empowered.


Innovation is the catalyst for progress and growth. It involves creativity, experimentation, and the development of new ideas and solutions. Innovative individuals and organizations embrace change, challenge conventional thinking, and explore uncharted territories. Innovation drives competitiveness, improves efficiency, and enhances customer experiences. It fosters a culture of forward-thinking, positioning individuals and organizations at the forefront of their industries.


Quality is the commitment to delivering excellence in products, services, and processes. It involves precision, attention to detail, and a focus on customer satisfaction. Quality-oriented individuals and organizations set high standards, consistently meeting or exceeding customer expectations. Quality assurance processes ensure reliability, durability, and superior performance, building trust and loyalty among customers and stakeholders.


Teamwork is the collaborative effort of individuals working together toward a common goal. It involves communication, mutual respect, and the sharing of ideas and responsibilities. Effective teamwork leverages diverse skills and perspectives, maximizing creativity and problem-solving abilities. Teamwork builds camaraderie, fosters a supportive work environment, and achieves results that surpass individual contributions. It creates a sense of belonging and collective achievement, enhancing morale and organizational success.


Simplicity is the art of eliminating complexity and focusing on essentials. It involves clarity, efficiency, and ease of use. Simple solutions are user-friendly, accessible, and intuitive, enhancing user experiences and satisfaction. Embracing simplicity streamlines processes, reduces confusion, and optimizes efficiency. Simple communication and design foster understanding and engagement, ensuring that messages are clear and memorable. Simplicity enhances productivity, making tasks more manageable and accessible to a wider audience.

Collaboration & Partnership

Collaboration and partnership involve working together with others to achieve common goals. It involves mutual support, shared resources, and a commitment to shared success. Collaborative efforts leverage collective strengths, fostering innovation and problem-solving. Partnerships expand networks, create synergies, and enhance opportunities for growth and development. Collaboration and partnership build bridges between individuals, organizations, and communities, leading to mutually beneficial outcomes and sustainable relationships.


Idealism is the pursuit of noble and visionary ideals. It involves optimism, belief in positive change, and the courage to dream big. Idealistic individuals and organizations envision a better future and work passionately to make it a reality. Idealism inspires innovation, social progress, and positive transformation. It challenges the status quo, driving efforts to create a more just, compassionate, and sustainable world. Idealism fosters hope, unity, and a sense of purpose, motivating individuals to contribute meaningfully to society.


Courage is the strength to confront challenges, take risks, and persevere in the face of adversity. It involves bravery, resilience, and the willingness to step outside one’s comfort zone. Courageous individuals and organizations embrace change, speak up against injustice, and tackle difficult situations with determination. Courage is the foundation of leadership, enabling individuals to make tough decisions and stand up for what is right. It inspires others, builds confidence, and paves the way for progress and positive change.


Unselfishness is the act of putting others’ needs and well-being before one’s own. It involves generosity, empathy, and a selfless attitude. Unselfish individuals and organizations contribute to the welfare of others without expecting anything in return. Their actions promote kindness, compassion, and social harmony, creating a supportive and nurturing environment. Unselfishness fosters strong relationships, builds trust, and strengthens communities, cultivating a culture of caring and mutual support.


 Entitlement is the belief that one is inherently deserving of privileges or special treatment. It involves a sense of entitlement without corresponding effort or merit. Entitlement can lead to arrogance, entitlement, and a lack of appreciation for the efforts of others. In contrast, humility, gratitude, and hard work are the antidotes to entitlement. Recognizing the value of others’ contributions and acknowledging one’s responsibilities help in fostering a positive and respectful environment.


Self-respect is the acknowledgment of one’s own worth and dignity. It involves valuing oneself and setting boundaries that reflect personal values and beliefs. Self-respecting individuals maintain their integrity, prioritize their well-being, and assert their rights respectfully. Self-respect fosters confidence, resilience, and healthy relationships. It serves as the foundation for self-improvement, empowering individuals to pursue goals and aspirations with determination and a positive mindset.

Client Value Creation

Client value creation is the process of delivering exceptional value to clients through products, services, and experiences. It involves understanding clients’ needs, providing innovative solutions, and ensuring customer satisfaction. Client-focused organizations prioritize client value creation, building long-lasting relationships, and fostering loyalty. By exceeding expectations, addressing concerns, and adapting to changing client requirements, businesses create a positive reputation and a loyal customer base, driving sustainable growth and success.

One Global Network

 One Global Network represents a unified and interconnected world where individuals, organizations, and communities collaborate seamlessly. It involves breaking down geographical and cultural barriers, fostering mutual understanding, and promoting collaboration on a global scale. In a global network, diverse perspectives and talents come together to address shared challenges and opportunities. This interconnectedness promotes cultural exchange, knowledge sharing, and innovation, creating a harmonious global community. A one global network approach encourages collaboration, empathy, and solidarity, paving the way for a more inclusive and interconnected world.

Soulful Wisdom: Nurturing the Spirit and Strengthening the Core with 28COE Core Values

“In the Heart of Values: Embracing 28COE Core  Values for Spiritual Enrichment and Organizational Strength. These core values, deeply rooted in universal truths, aren’t just principles; they are a spiritual journey. At PT Javell Living Indonesia, we’ve found solace and strength in these profound teachings, shaping not just our organization but also our souls. With a blend of emotional depth and spiritual resonance, we urge every individual and organization to embark on this transformative journey. Embrace these values not just as guidelines, but as companions on your path to fulfillment. They are more than words; they are life’s guiding stars. We invite you to secure your copy today, not just as a set of values, but as a beacon illuminating the way to a richer, more meaningful existence.”

28coe core values Book
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